B like us is an image and awareness campaign driven by the concept that ‘enjoying your job makes life more fun’ and it follows the lives of eight young people from two different EU countries and 3 different schools who are in vocational education.
Through personal vlogs we can glimpse into their experiences at school and at work, and into their private lives – along the way these eight students develop from role models into influencers.
B like Maria. B like Youssef. B like us.
Here you will find all of our adventures! These video's are the recaps of each month. The vlogs you will find at each student their own personal social media account. Enjoy and don't forget to follow us at our socials!
Julia Tops
Martim Seia
Afonso Oliveira
Dylan Ramsaran
Beatriz Borja
Tiago Duarte
Amber Schippers
Francisco Costa
Sure you want to know more about us right? Just click on the picture below to see what we are up to!
The "B Like Us" project is a three-month initiative involving 8 vocational education and training (VET) students, who will document and share their educational experiences through vlogs and a dedicated website. These activities aim to showcase their perspectives, interactions with peers (both domestic and international), and personal growth. The project culminates in a report for the participating institutions, highlighting curriculum content tailored to the needs of future students and industry demands. Deliverables include:
Possibility to Improve the programs curriculum addressing sustainability trends.
Development of international competencies among students.
Creation of a network of 8 student ambassadors for VET
Various workshops and the first steps in establishing an international learning community.
The project supports Erasmus+ priorities, such as enhancing VET attractiveness, promoting sustainability, combating climate change, and fostering a culture of environmental responsibility. It also aligns with the EU's climate neutrality goals by empowering youth to contribute to a greener future.
Inclusivity and Impact
The project is inclusive, open to VET students enrolled in the participating programs, through a transparent application process that emphasizes diversity. Activities include an ambassador program, task development, workshops, and participation in a learning community, ensuring broad engagement. Dissemination will use accessible language, diverse formats, and inclusive communication strategies.
Intended Outcomes
A more positive perception of VET education.
Increased student enrollment.
Stronger integration of sustainability into curricula.
Improved alignment with industry and generational needs.
Stakeholders—students, educators, and institutional management—will drive change, supported by a steering group overseeing progress and adjustments. Outcomes will be institutionalized through recurring workshops, a national pilot project, and an ongoing learning community.
Relevance and Strategic Fit
The project addresses declining VET enrollment and aligns with EU and national goals to elevate the status of VET education. It builds on existing initiatives by partners like ROC Mondriaan in the Netherlands, FORAVE, and Turismo de Portugal, who bring expertise in sustainability, engineering, tourism, and hospitality. Cross-border collaboration offers valuable perspectives for tackling shared challenges like climatechange and engaging youth in green and digital transitions.
Management and Execution
The project spans 18 months and includes phases such as:
Ambassadors program (3 months) to promote VET and sustainability.
Workshops and coaching (10+ days) to train students and staff in skills like
media presentation and intercultural communication.
Final event and learning community (12 months) to disseminate results and
sustain collaboration.
Dissemination and Sustainability
Results will be shared through social media, institutional channels, and a centralized online platform, targeting stakeholders such as:
Current and prospective students.
Staff and management at VET institutions.
Broader communities.
B LIKE US
Is an ambitious but achievable plan. We think we can reach the targetaudience in a new way at the right place.
The image campaign through eight young people – which can be repeated yearly through a new crew – is just a first phase.
The goal is to use the knowledge we gain from the first years to develop formats for other channels.
For instance, after this, we would like to start producing a program series for broadcasting and/or streaming.
What that format would look like depends on the results from the first phase.
With eight new ‘heroes from VET’ whom we help rise each year, it’s obviously that they would play a part in the show because they are well-known. We make our own cast.
Considering the target audience, overtime, a dedicated YouTube-series would be a no brainer.
In short: the possibilities are endless!
This project is a collaboration between different parties. It was not possible to set up B LIKE US without each other. So who are we?
ROC Mondriaan, a school community situated in Den Haag and surroundings in the Netherlands, is the initiator of the project, together with content production company Academy Pictures.
ROC Mondriaan
Adress: Leeghwaterplein 72, 2521 DB, Den Haag, The Netherlands
Website: www.rocmondriaan.nl
T: +3188-6663300 (general)
Contactperson: Marina Labrana
The Escola de Hotelaria e Turismo do Estoril is one of the 12 schools managed by Turismo de Portugal, the National Tourist Authority.
Located in the beautiful coastal town of Estoril, our school offers a unique blend of tradition and modernity. Since 1972, we’ve been a beacon of excellence in hospitality and tourism education, constantly evolving to meet the demands of a dynamic industry.
At the Escola de Hotelaria e Turismo do Estoril, we believe in nurturing talent and fostering a spirit of innovation and excellence. Whether you’re just starting your journey or looking to advance your career, our school is the perfect place to achieve your dreams.
From Vocational Education and Training courses (accessible with a 9th-grade education) to Technological Specialization Courses (accessible with a 12th-grade education), you will find an option for your future. We offer programs in the areas of Hotel Accommodation, Pastry and Kitchen, Restaurant and Bar, covering everything from management and production to sustainability.
What we offer:
Are you passionate about hospitality and tourism? Do you dream of a career that combines creativity, innovation, and the chance to meet people from all over the world? Look no further than the Escola de Hotelaria e Turismo do Estoril!
Escola de Hotelaria e Turismo do Estoril
Adress: Av. Condes de Barcelona, 2769-510 Estoril, Portugal
Website: Escolas.turismodeportugal.pt
Contact person: Regina Madruga
FORAVE – ASSOCIAÇÃO PARA A EDUCAÇÃO PROFISSIONAL DO VALE DO AVE
FORAVE is a private secondary vocational school located in Vila Nova de Famalicão, one of the most industrialised councils of the Ave Valley, in the North of Portugal. Established in 1990, FORAVE aims to prepare qualified citizens for active life and to provide training for adult students trying to improve or acquire skills to answer the demands of the market in the areas of Company Management, Industrial Maintenance, Electronics and Automation, Polymer Industry, Mechatronics and ICT.
Inserted in a highly industrialised region, with a secondary sector activity well above the national average, FORAVE is recognised for the alignment of its educational project with the industrial characteristics of the territory, regarding the four major economic clusters in the areas of Automobile, Agro-food, Textile and Metalworking.
The great connection established between FORAVE and the companies has contributed to the development of training courses, fitted to the needs of the companies.
Our school has cooperated, since its creation, with other vocational or general studies schools, and higher education institutions to promote the exchange of best practices among staff and to provide students with work placements and on-the-job training in their area of expertise.
FORAVE is also a founding member, and board member, of INNOTECS, an international organisation for deans and directors of technical schools, mainly focused on vocational educational training level and high school level.
FORAVE
Adress: Quinta da Serra | Apartado 5032, 4760-803 Lousado, Vila Nova de Famalicão, Portugal
Website: www.forave.pt
Socials:
https://www.youtube.com/@escolaforave
https://www.instagram.com/foraveescola/
https://www.linkedin.com/company/1320049/
https://www.facebook.com/forave/
Contact person:
Teresa Lessa Santos
We are Academy Pictures, a content production company since 2014, born and raised in Amsterdam. We are known for online content for a diversity of customers where we can deliver quality in varying degrees.
In collabaration with ROC Mondriaan, we developed B LIKE US to be an campaign to help boost up the image of VET study's. It is now, more then ever, needed that we take action and let every student see how great your VET study and work later on can be!
Academy Pictures loves helping customers meet their content needs, boosting youth and education and creating a positive vibe! Academy Pictures is a production company that produces for various online platforms and carries out external assignments for companies and organizations. We specialize in creating videos, podcasts, event registration videos, promotional videos and other types of content.
A changing world requires a flexible mentality. Adaptability is a prerequisite for success for organizations. That is precisely why young people are an interesting group. They are the embodiment of change: in thinking and behavior, physically and socially-emotionally. The flexibility and adaptability of young people are not only a source of inspiration for us, but a must to involve in producing the content.
Responsible entrepreneurship also starts with us. Because the income from the production company flows back to education; the TV Academy, where 50 students every year are given the opportunity to develop in the media profession. This unique and sustainable collaboration ensures that our customers also contribute directly to education and its improvement.
ACADEMY PICTURES
Adress: Kattenburgerstraat 5, 1018 JA, Amsterdam, The Netherlands
Website: www.academypictures.nl
Socials: https://www.instagram.com/academypicturesbv/
Contact person: Macy Wiltenburg, macy@academypictures.nl
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